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Greek KV R01-02.jpg

What I did

Package design, Key visual

Infromation

Creative direction, design: Yolanda

 

Project

NESTLÉ®️ introduces Greek Style Yogurt, a rich and creamy product with an authentic Greek texture. To capture the essence of Greece, I incorporated various Greek landmarks and streets into the design.

The artwork showcases a minimalist hand-drawn style, showcasing a modern and sophisticated aesthetic. The use of negative space in the composition enhances the feeling of richness and creaminess, allowing customers to indulge in the Greek Style Yogurt while immersing themselves in the ambiance of Greece.

Key visual

In the key visual, I incorporated different elements such as silk and flowing lines to depict the thick and smooth texture of Greek Style Yogurt. These elements add a touch of luxury and elevate the overall visual appeal, enticing customers to experience the indulgent pleasure of NESTLÉ®️ Greek Style Yogurt.

Processing

210201 - Nestle Greek Yoghurt KV Design_R02A.jpg
Greek KV R01-02.jpg

Final

Greek KV 18.6_CS5-01.jpg

Package Design

package design-greek.png
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