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HKPM-Timeless．Boundless
What I did
Creative, Design
Infromation
Creative: Yolanda, Zheryll, Alice
Copy Writer: Nicola
Project
Featuring a well-known and talented Hong Kong artist, Hins Cheung, we produced a grounded yet interesting campaign video celebrating Jamieson’s 100th anniversary. Inspired by Hins’ popular online variety show, we aim to approach audiences from a daily-life perspective by linking the bowl with nutrition intake. In order to deliver a neat and best outcome, our production team was attentive to every detail in props setting when filming.
EXPLORATION EVENT
古今無界
Re-discovering the HKPM treasures at places just around us! Embarking on a journey with a new perspective that brings us boundless imagination.
Publish the time-lapse video to kick off the event
Visitors can get free postcards at the decoration of Activation Event, airport and West Kowloon Cultural District
Find the corresponding angle to take a complete landscape photo with the post card.
Upload the photo and tag HKPM Official IG to get a coupon for the dining and shopping area of the HKPM
A series of ten postcards would be launched, each of which is printed with exhibits from the collection of the HKPM, and the background is matched with different corners of Hong Kong.
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