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Hino X A Hero's start show

What I did

Exhibition, Product design

Infromation

Agency: Spice agency
 
Director: Stephen
Art Director: Sam
Assistant Art Director: Yolanda

Project

Dakar Rally is the world's toughest & biggest rally every year. Many people dead or get hurt during th racing game. Hino is a transnational commercial vehicle manufacturer. They already won six champi­ons. The leader of the hino truck driver, which is aged 86 japanese old man. To celebrate 25th anniversary, Hino launch pop up show to introduc­tion hino and team Sugawara.

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