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Hino X A Hero's start show
What I did
Exhibition, Product design
Infromation
Agency: Spice agency
Director: Stephen
Art Director: Sam
Assistant Art Director: Yolanda
Project
Dakar Rally is the world's toughest & biggest rally every year. Many people dead or get hurt during th racing game. Hino is a transnational commercial vehicle manufacturer. They already won six champions. The leader of the hino truck driver, which is aged 86 japanese old man. To celebrate 25th anniversary, Hino launch pop up show to introduction hino and team Sugawara.



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