Watsons has launched a Colgate Optic White Teeth Whitening Care Zone Pop-up Store in Tsim Sha Tsui. In this showcase, I am responsible for the overall store design and execution . In addition to the visual design, I oversee the use of materials, product placement and interactive installations.

Colgate Optic White, as a new product line, aims to convey the message that "Colgate's teeth whitening products are not just everyday essentials, but also a professional beauty brand." To achieve this, I have incorporated Colgate's signature red color and bright white tones 
throughout the showcase, symbolizing the vibrant and bright results of whitened teeth. The addition of white neon lights creates a youthful, simple, clean, and elegant atmosphere.

To encourage customers to stay longer and increase sales, I drew inspiration from renowned beauty brands and introduced a professional teeth test. This allows customers to discover which products are best suited for their specific needs. Furthermore, I have included influencer mirrors with white neon lights, providing customers with an opportunity to examine their teeth and facilitating consultations with experts. In addition to their practical function, the hexagonal mirrors serve as photo-worthy spots for customers to capture and share their experience on social media.