A deeper sip would always lead us into discovering the true richness. It was our pleasure working with a PR agency, On Air Collective, to launch a campaign for The Singleton Hong Kong. Kickstarting with an authentic drinking game ‘Sip or Speak’, we’ve also produced a series of viral social videos and outdoor advertisements.

Featuring refreshing artist combinations, we captured the genuine thoughts and reactions of them playing the spicy question and function cards in the videos. We have also designed outdoor advertising visuals in mtr stations to further raise the campaign exposure.