MUSTELA - Fairy Tales
What I did
Art Direction, Stylish, Photo retouch, Package design
Infromation
Creative direction, design: Yolanda, Summie
Photography: Roy
Retoucher: Yolanda
Project
In order to generate buzz and increase brand awareness for Mustela's revamped Fairy Tale series packaging, we have shot a series of photos for Mustela and promoted them on social media. Understanding the significance of bedtime storytelling among parents, we devised a creative concept that centered around utilizing home settings as the backdrop, seamlessly integrating enchanting elements from classic fairy tales. This approach aimed to evoke a sense of warmth, nostalgia, and ignite the spirit of imaginative exploration. Through our meticulously crafted visuals, we aimed to captivate the target audience and create an emotional connection, ultimately driving engagement and fostering brand loyalty for Mustela.
KV + Insert card
I have created packaging design for Mustela products that incorporates bedtime stories. Parents can help take care of their babies at night and scan the QR code on the inserted card to read four different illustrated children's stories.
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Storybook
On the cover, I have used comic strip elements to provide a brief introduction of the four fairy tale characters, integrating them into the product packaging to enhance the brand value.
